Instagram Marketing And Management Packages
Instagram Ads Cost & Marketing Plans
Looking for Instagram promotion but don’t know how much do Instagram sponsored ads cost? Want to use Instagram promotion for your profile or business in UK-US?
Ei Tech is one of the renowned Instagram Marketing Agencies in UK-US. Our tailored Instagram marketing pricing can help you get new branding opportunities and increase the revenue of your business. Ei’s average monthly cost to advertise on Instagram is 150$ to 400$. Continue reading to know how much do Instagram Ads Cost in UK-US.
Instagram Ads Cost In UK-US
The average Instagram sponsored ads or advertisement CPC ( cost per click) costs $0.00 – $0.25 per click, $0.00 – $4.00 per 1000 impressions, and $0.03 – $0.08 per engagement
But, it totally depends on industry and competition. Now you know how much does it cost to put an ad on Instagram.
Instagram Promotion Packages
At the outset, the typical cost of Instagram advertising hovers between $0.01 and $3.50, given the chosen bidding mechanism.
Instagram advertising costs can basically be divided into three sections – Cost per click (CPC), Cost per engagement (CPE), and Cost per thousand impressions (CPM).
Cost Per
Click
(CPC)
Across all parameters, the cost per click on Instagram was between $0.50 and $1. These include all the clicks that took place on the ad. In the case of destination URLs, the cost per click hovered between $0.50 and $0.95
Cost Per
Engagement
(CPE)
Instagram CPE means cost per engagement, which compares the cost to the total amount of engagements on a Instagram post that include likes, shares, comment, or any other type of interactions on your ads. The cost per engagement stays between $0.01 and 0.05.
Cost Per Thousand Impressions
(CPM)
The cost per one thousand impressions on Instagram on an average is $6.70. Another important consideration in determining Instagram advertising cost is demographics. The selection of audience demographics plays a vital role in ascertaining the cost.
However, if we look at the age aspect, things are quite different. According to a study by AdEspresso, the average cost per click (CPC) for Instagram advertising in 2017 across all age ranges varies from $0.70 to $0.80. It also emphasizes that the highest CPC age categories are 18-24, 25-34, and 35-44.
Our Instagram Marketing Services Include
Brand Awareness
The Brand Awareness objective is ideal for businesses that want to increase the visibility of their brand. It focuses on getting your brand in front of as many people as possible. This objective is best suited for companies that are new to the market or have just launched a new product or service.
Traffic
Traffic is a type of Facebook Ads objective that focuses on driving more traffic to your website or landing page. When you select “Traffic” as your objective, Facebook’s algorithm will optimize your ad delivery to show your ad to people who are more likely to click through to your website or landing page.
Facebook Engagement Ads
“Engagement” is a type of Facebook Ads objective that focuses on getting people to engage with your ad or content, such as liking, commenting, or sharing. When you select “Engagement” as your objective, Facebook’s algorithm will optimize your ad delivery to show your ad to people who are more likely to engage with your content.
Facebook Lead Generation
“Lead Generation” is a type of Facebook Ads objective that focuses on collecting leads from your target audience. When you select “Lead Generation” as your objective, Facebook’s algorithm will optimize your ad delivery to show your ad to people who are more likely to provide their contact information in exchange for an offer, such as an e-book or webinar.
App Promotion
Catalog Sales Objective
“Catalog Sales” is a type of Facebook Ads objective that focuses on promoting products from your e-commerce catalog and driving sales on your website or app. When you select “Catalog Sales” as your objective, Facebook’s algorithm will optimize your ad delivery to show your ads to people who are more likely to make a purchase.
Comparison Of Advertising Costs Of Facebook And Instagram
In the world of social media advertising, the two big players are Instagram and Facebook. So, it makes complete sense to compare both platforms in regard to the costs. This comparison would help you decide which one offers the best value against the advertising spends. Above all, it would also help you determine the social media platform which offers a better audience reach to your ads.
It’s useful to look at the demographics of each network besides just the pricing of Instagram and Facebook advertisements. While Facebook can target almost every age category, Instagram is found to be precisely active in reaching those aged 25 to 29. And, in terms of engagement, Instagram is much ahead of its competitors. (Check the above image). When it comes to getting the most promising results out of your ad campaign, it is recommended to choose the social media platform which can promise the best value. Though you may save more by choosing one platform, you may not get the chance to target more customers and get improved results.
Does It Make Sense To Spend Through Instagram Advertising?
It absolutely makes sense. There are lots of reasons that prove why advertisers prefer to advertise on Instagram ads.
Better Click-Through-Rate (CTR)
Though you can split your ad budget throughout networks, Instagram tends to have the best CTRs. As per a survey done by Fortune, Instagram advertising boasts a 2.5 times higher click-through rate than other social media platforms.
Multi-Faced Targeting Options
Just like other social media platforms, Instagram also allows advertisers to choose various advanced targeting options.
These advanced targeting options include location, interests, and several others which eventually help in giving higher returns from your ads. Rather than focus on every folk interested in technology, you could narrow down your targeting and focus on people interested in robotics.
Superior Engagement
In comparison to other social media platforms, Instagram has remarkable engagement rates, according to a Forrester study. Instagram has 10 times the engagement rate of Facebook when it comes to engagement rates.
When people become highly engaged in a network, advertising tends to produce the desired outcomes. You can encourage people to click on your ad, like your page, or buy your goods if you make advertising that targets the proper people.
Better Conversion Rates
Instagram ads have higher conversion rates than other networks, in addition to producing higher order values. Instagram advertising has a conversion rate of 1.08 percent on average. Pinterest advertisements have a conversion rate of 0.54 percent, whereas Twitter ads have a conversion rate of 0.77 percent.
While Instagram ad costs are defensible, one important thing to remember is that promising Instagram outcomes demand a great ad campaign. To get the kind of results you desire with Instagram ads, you must constantly create and optimize your plan.
Superior Engagement
In comparison to other social media platforms, Instagram has remarkable engagement rates, according to a Forrester study. Instagram has 10 times the engagement rate of Facebook when it comes to engagement rates.
When people become highly engaged in a network, advertising tends to produce the desired outcomes. You can encourage people to click on your ad, like your page, or buy your goods if you make advertising that targets the proper people.
Factors That Determine Instagram Advertising Costs
In general, there are 4 elements that play a great role in determining Instagram advertising costs.
Anticipated Action Rates
These estimated action rates directly influence your Instagram advertising costs. This parameter is based on the likelihood of the audience responding to the shown ad. They determine how probably the targeted audience is to react to the advertisement. These indulgences are inclusive of activities like converting and clicking. When it comes to promoting on Instagram, it is believed that people tend to engage with quality content. If your ad has attractive content which has more probability of engagement, the platform will prioritize your ad. This tends to help you get lower bid value, which eventually results in getting more leads and conversions.
Prevailing Competition
The effect of the prevailing competition can always be seen in the cost of running Instagram ads. This is because several businesses may try to target the audience you are targeting. If they are more, the cost would obviously be on the higher side.
Bidding warfare is supposed to take place when multiple people are bidding to reach the same audience. To achieve the top spot, companies will have to outbid one other. This means your CPC may increase in order to compete with others.
Ad Relevancy Score
The cost of your Instagram advertising is also affected by your ad relevancy score. This relevancy score signifies how relevant Instagram thinks your ad is to the people who will view it. Instagram strives to provide its users with relevant material in their feed. Your score will be determined by how people react to your advertisement. Your relevancy score will rise if people respond positively to your ad. Clicking, commenting, liking, and other activities are included. Actions such as hiding the ad, on the other hand, are considered a negative response. This will result in a lower ad relevancy score, which will negatively impact the performance of your ad.
Bid Amount
The bid amount placed basically determines how much you spend on Instagram ads. Therefore, it becomes necessary to check what amount you are willing to spend to get sales leads. In simple words, the bidding amount can be held directly proportional to the amount you spend on the ad. If you have allocated a budget of $1000 and the bid amount is $5 per click, you would be able to get just 200 clicks on your Instagram ad. In a similar, a bid amount of $1500 with $10 per click would help you get just 150 clicks. In general, the higher the per click amount, the lesser clicks or impressions you would get.
Other Factors That Affect Instagram Ads Cost
Apart from these ones, there are several other factors that determine the advertising costs on the Instagram platform.
INSTAGRAM ADS COST
Other Factors That Affect Instagram Ads Cost
Gender
Though it may surprise you, it is true that targeting females through Instagram ads is costlier than chasing males. This is because of the inherent nature of females which makes them easy engageable on the platform. So, advertising specifically to female audiences on Instagram would cost more.
Holidays And Events
As people love to explore Instagram and other social media channels during holidays and special occasions, advertising during these days tends to cost more than advertising on other regular days. Again, this is due to the high competition as more companies try to target their customers during this time. So, if you are doing so, please allocate more funds towards Instagram advertising.
The Market
The market segment you are trying to target affects the amount your Instagram advertising costs. In the case of B2B firms, this tends to be a costlier deal as few companies are there on Instagram than the people. However, there are some sectors like beauty and apparel that ask for higher advertising costs.
Types Of Instagram Ads
There are mainly four types of Instagram ads for advertisers to choose from. Let’s look at them below.
Instagram Story Ads
These ads are the newest types of Instagram ads that help advertisers to promote their products & services to the targeted audience. In recent times, Instagram story ads have emerged as the most wonderful option for advertisers.
Another reason behind the popularity of Instagram story ads is that people love to check stories. In a recent report, it was found that nearly 33% of the users checked Instagram stories made by businesses. This clearly means that people love to hear what brands and businesses want to say through stories.
These Instagram stories are known to make the most of the available space. When a person views your Instagram story ad, it would take up the entire screen. It enables you to get your audience’s complete attention to your advertisement.
Your audience will respond well to story ads. They interact with them and examine your goods. Although it is a newer function, it has the potential to produce significant outcomes for your company.
Instagram Photo Ads
Photo ads are the most commonly used advertising tool on Instagram. These ads are made as images that appear in your audience’s newsfeed. Instagram photo ads can appear in either square or portrait frames. As already mentioned, these ads feature a CTA button at the base of the photo and a sponsored flag.
When creating these ads, it’s important for advertisers to pick the right photo. For example, the chosen photo should make a close fit with Instagram’s pattern. Taking a photo that appears excessively stock photo will stand out and could deter people from interacting with your ad campaign.
If you want to make your ad campaign effective, it is recommended to choose a photo that looks similar to the photo of a regular Instagram post. However, the photo should easily reflect your brand’s image.
Instagram Video Ads
One wonderful advertising option on Instagram is video ads. These ads are very much similar to photo ads but the only difference is the video instead of a photo. You can upload a video ad of maximum of 60 seconds.
As videos emerge as the most effective way of capturing attention, these ads carry amazing engaging capabilities. When the targeted people scroll through their newsfeed and come across your video ad, the ad will instantly start playing. One thing that can be said for sure a carefully created video ad would capture your audience’s attention.
One important thing to note is that these video ads start playing immediately without sound. So, it is extremely necessary to include all the important information in a smart way so that people never miss them while watching the video. One tip is not to highlight the most crucial part of the video in the first few seconds.
Instagram Carousel Ads
When it comes to interacting with your audience, Carousel Ads emerge as a wonderful option for advertisers. In these ads, you can upload several photos or videos in a single post. This way, you provide multiple options to your audience related to your offerings.
for example, if you have been promoting a series of books, it won’t make sense to share one photo of a book in the post. However, if you create a carousel ad, you can add images of different versions or even a video for better engagement.
In today’s fast-paced environment, carousel ads come out as a great way to capture your audience’s attention and generate interest in your offerings. As the ad would feature multiple images and videos, it would trigger immense interest in your targeted audience.
Instagram Promotion Packages
Since Instagram is a visual platform, text ads do not work here. Instead of text ads, you need an image, set of images, or video (which can be complemented by text) to reach your audience with Instagram ads. Apart from this, you need to have an optimized and attractive profile, an intelligent engagement social media promotion strategy and knowledge to analyse your campaign growth.
Instagram promotion packages categorization helps us deliver the best possible results to our clients. Our Bronze, Silver and Gold plans empower our clients to choose a suitable Instagram marketing package as per their budget and business needs.
Low Cost Instagram Promotion Packages
Basic
- Instagram Marketing
- Business Profile Creation
- Optimization Of Business Profile
- Instagram Stories Creation
- Post Creation For Instagram Profile (1 per week)
- Hashtag Research
- Competitors Analysis
- Responding to comment
- Engagement Strategy
- Outreach With Influencers
- Link With Facebook Page
- Video Uploading On IGTV(1- Provided by client)
- Instagram Analytics & Monitoring
- Monthly Reporting
- Instagram Ads
- Instagram Ads Campaign – 1
- Ad Set – 1
- Ads – 1
- Audience Research
- Instagram Ads Campaign Set up
- Instagram Ads Creative Creation & Design
- Instagram Ads Monitoring And Management
Advanced
- Instagram Marketing
- Business Profile Creation
- Optimization Of Business Profile
- Instagram Stories Creation – 2 per week
- Post Creation For Instagram Profile (2 per week)
- Hashtag Research
- Competitors Analysis
- Responding to comment
- Engagement Strategy
- Outreach With Influencers
- Link With Facebook Page
- Video Uploading On IGTV(1- Provided by client)
- Instagram Analytics & Monitoring
- Monthly Reporting
- Instagram Ads
- Instagram Ads Campaign – 2
- Ad Set – 3
- Ads – 6
- Audience Research
- Instagram Ads Campaign Set up
- Instagram Ads Creative Creation & Design
- Instagram Ads Monitoring And Management
Enterprise
- Instagram Marketing
- Business Profile Creation
- Optimization Of Business Profile
- Instagram Stories Creation – 4 per week
- Post Creation For Instagram Profile (3 per week)
- Hashtag Research
- Competitors Analysis
- Responding to comment
- Engagement Strategy
- Outreach With Influencers
- Link With Facebook Page
- Video Uploading On IGTV(2- Provided by client)
- Instagram Analytics & Monitoring
- Monthly Reporting
- Instagram Ads
- Instagram Ads Campaign – 3
- Ad Set – 6
- Ads – 10
- Audience Research
- Instagram Ads Campaign Set up
- Instagram Ads Creative Creation & Design
- Instagram Ads Monitoring And Management
This is standard Instagram advertising pricing and as per the client’s requirements, prices may go up.
Get Effective Instagram Marketing Services To Grow Your Business
We follow a result-oriented approach to help you develop better customer reach, traffic, engagement, and conversions. We have unique ideas to improve your Instagram Marketing Campaigns. We help you to grow your business and earning from Instagram by:
- Promoting Your Hashtag On Other Social Profiles.
- By Getting Artistic With Your Hashtags.
- By Getting Expressive With Your Captions.
- Going for Influencer Marketing.
- Developing Your Own Instagram Style.
- Getting Local
What Our Clients Say About Our Services?
FAQs On Instagram Advertising Cost
How Much Do Google Ads Cost?
Your Google Ads costs solely depend on your budget settings. Google Ads can work with almost any budget. You’re only charged when users click on your ad to visit your website or to call your business. With Google Ads, there is no minimum or maximum cost that needs to be spent, moreover, there’s no minimum or maximum contract length – you can start or end your ad anytime.
Is Your Management Cost Different From The Budget To Run Google Ads?
Yes, the management cost of Rankon Technologies is different from the budget that you will fix to run Google Ads.
What Is CPC/PPC?
CPC (Cost Per Click) or PPC (Pay Per Click) means you only have to pay for your ad when someone will click on it.
What Are Google AdWords And Google AdWords Express?
Google AdWords and Google AdWords Express are the formerly used names of Google Ads.
What Are The Different Types Of Google Ads?
There are mainly three basic types of Google Ads:
- Search Network campaigns – These ads generally run in text format and are shown on SERPs when someone searches for a product or service that’s similar to yours
- Display Network campaigns – These ads generally run in image format and appear on websites or apps that your customers usually visit.
- Video campaigns –
These ads are usually of 6 to 15 seconds and are shown right before or during the youtube video.
