Google Ads Management Services

A Certified Google Ads Marketing Company In UK-USA

Are you looking for the best Google ads management services in UK-USA? Ei Techo is a leading Google ads marketing company in UK-USA.
We have worked with many international businesses and provided the best Google ads management services. Check our Google ads services packages now!

Google Ads Management Services

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What does Google Ad Campaign Management Mean?

Google Ads Management is not just setting up Google Ads and getting desired outcomes. Actually, running Google Ads successfully and effectively asks for several elements like a thorough evaluation of ads performance, trying different keyword combinations, playing with appealing copy and designs, and manipulating every aspect against key metrics to check their performance. All these elements work together to lead to an effective Google Ads campaign that can reap profitable results for months and even years if you take the right path.

According to Google Ads experts, it is worth putting effort into your Google Ads Management as this tends to perform well in the long run. 

Why Should You Use Google Ads Services?

People conduct searches 3.5 billion times on Google.

When looked at from another perspective, Google provides unmatched advertising opportunities to businesses of all types and sizes due to the big-size audience available there.

If you are looking to advertise your business on Google, Google Adwords emerges as the first choice. It is also known by the name of Google Ads.  Among all the advertising mediums available today to marketers, Google Adwords is an effective way to get qualitative traffic to your website whenever people search for a relevant product or service on Google.

Know how to advertise on Google. Also learn the benefits of advertising on Google.

Why Should You Use Google Ads Services?

What does Google Adwords Mean?

Google Adwords, now called Google Ads refers to Google’s advertising system which allows marketers and businesses to advertise their products or services on, partner sites, apps, and Google’s other assets.

What Does Google Adwords Mean?

These ads appear when people search for answers on the Google search engine, watch videos on YouTube, explore apps on Google Play, discover new places on Google Maps, browse the web, and more.

If you are looking to run Google Ads, it is necessary that you first learn about their management and maintenance so as to yield better outcomes in terms of better impressions, clicks, and ultimately conversions. In the following post, we will touch on each and every aspect of Google Ads Management from Google ads setup to their management, measuring their performance, and others.

How do Google Ads Services work?

Google Ads is based on a pay-per-click (PPC) model. This simply means that marketers need to make a bid on a specific keyword to outperform other businesses and marketers focusing on the same keyword.

The bids made by you are called “optimum bids” which refer to the maximum amount you are ready to pay for an ad.

For instance, if you made an optimum bid of $5 and Google finds that your cost per click is $3, then you can get your ad placed! If Google finds that it’s more than $5, the ad won’t get placed.

A maximum daily budget can also be established for your advertisement. You’ll never spend more than a certain amount every day on that advertisement, which will help you determine the appropriate budget for your digital advertising campaign.

There are three bid options for marketers:

Cost-Per-Click (CPC)

Cost-per-click (CPC)

The amount that is paid when a user clicks on the ad.

Cost-Per-Mille (CPM)

Cost-per-mille (CPM)

The amount that is paid per 1000 ad impressions.

Cost-Per-Engagement (CPE)

Cost-per-engagement (CPE)

The amount that is paid when a user carries out a specific action on your ad (register for a list, watch a video, etc).

Google then picks the bid amount and combines it with an evaluation of your ad known as Quality Score. The score ranges between 1 and 10 with 10 being the highest. The better your score, the better rank it will get and the lesser money you spend on conversion.

Do note that your quality score and the bid amount define the Ad Rank which refers to the position your Google ad will come in the search results page (SERP).

When a visitor sees the advertisement and clicks on the same, the marketer or businessman pays a small charge which is why it is known as pay-per-click.

Different Types Of

There are different types of ad formats supported by Google to match different campaign goals. Each ad type comes with its own benefits like affordability, ease of use, message transmission and others. Below are some of the popular types of Google ads.

There are several types of campaigns available in Google search. Here are some of the most common types:

By understanding the different types of campaigns available in Google search, businesses can choose the right type of campaign to meet their specific marketing goals and reach their target audience effectively.

Looking for Google Ads Services for Your Business Marketing?

If you are looking to run your Google Ads, you need to be aware of each & every element of Google Ad Campaign which can help you get the best outcomes out of your ad campaign. Running Google Ads is not as easy as it seems. There goes a lot of time and effort on the backend like campaign setup, performance evaluation, different keyword combinations, and checking almost everything. Once managed successfully, all these elements work together to deliver desired outcomes.

First things first, while setting up Google Ads Campaign, make sure to define email notifications. This would help you get a note of everything that happens.

At this stage, you can define for what actions, you want to get alerts. In some cases, marketers want to receive alerts only for crucial issues.

However, if you want to keep a close watch on everything around your Google Ads, you can set the alert for every small thing related to the ad.

Tired of Poor Google Ad Performance? Unlock your Potential with our Revolutionary Google Ads Management Guide.

Looking For Google Ads Services For Your Business Marketing?

Our Google Ads Management Process

Google ads management is the most important part after enabling the ads in Google AdWords. There are several steps we follow to optimize Google ads campaigns for maximum results.

Monitor Google Ad Performance

One key aspect of Google Ads campaign management is to keep a check on everything happening to your ad. Put simply, it enables you to determine what’s working and what’s not.

In general, there are five important factors to consider during Google Ads Management:

Now, let’s take a deeper look at each of these metrics.

Ad Clicks

Ad Clicks

In any Google Ads campaign, it is one thing that is the basis of everything around. The wholesome objective of running Google Ads is to get clicks. A successful ad campaign means that the ad is getting clicks but when this doesn’t happen, you need to rethink your ad campaign setup and related elements.


Impressions simply refer to the no. of times your ad is viewed by visitors. The more impressions your ad gets, the more likely it is to get clicks. One proven way to boost your ad impressions is to hike up your ad campaign budget. This tends to give your ad more visibility on Google. Though the amount your spend has a role to play in this, it is also important to focus on your ad quality and relevance.

Google won’t display your ad highly enough if it determines that your audience isn’t relevant, which will result in low impressions and subpar performance.




This is a no-brainer. It simply refers to the amount marketers spend on Google Ads. Technically, it is defined as “cost per click,” or CPC.

To ensure easy Google Ads management, advertisers usually measure it as the amount they need to spend on getting a single click. Determining this amount is not easy as there are several aspects that play a considerable role like the ad rank, its quality score, and the submitted bid. The bid refers to the maximum amount you are ready to pack to get one click. Your ad quality score determines the relevancy of your ad, chosen keywords, and landing page. The ad rank means the value allotted by Google to ad which ascertains where the ad will be placed.


When a visitor takes the desired action on your landing page or website rather than the search engine results page, this is referred to as a conversion.

An example of a conversion would be if you were running an ad for an online store and wanted people to see the ad, click it, and then purchase a suit from your landing page


Click-Through Rate

Click-Through Rate

The click-through rate (CTR) of an ad is said to be the best metric to check its relevancy. It also helps advertisers in determining whether the running ads are echoing with the target audience in a seamless manner. A Google ad with a high CTR means the ad is getting exposed to a number of people, getting clicked, and eventually converting into a sale.

If you have been noticing that your ad is getting numerous impressions or clicks but not getting converted, this simply refers that there is no issue with the ad copy but the products or services being sold are not perfectly aligned with the ad. One way to understand CTR is through your ad’s impressions and clicks. Look at the following formula:

CTR = number of clicks/number of impressions x 100

In most cases, CTR stays at five percent but there is no restriction on the same as many advertisers have got much better results even with a lower click-through rate.

Cost-per-conversion (CPA)

It refers to the average amount the advertiser is shelling out per conversion on the ad.

Return on ad spend (ROÄS)

ROAS is crucial for quantitatively assessing the effectiveness of advertising campaigns and how they affect an online retailer’s bottom line. Insights from ROAS across all campaigns guide future spending, strategy, and overall marketing direction when combined with client lifetime value. Advertisers may decide where to invest their advertising budgets and how to increase efficiency by keeping a close eye on ROAS.

Ad Targeting

Targeting is a critical element in all forms of digital marketing. If you don’t already have a well-developed buyer persona created, you should start there in order to comprehend the buying intent of your audience.

What desires does your ideal client have? How do they appear? Who lives there? What kind of income do they earn? What do they find interesting? Why are they upset? Consider all of these factors when choosing your ad targeting since you need to understand their mindset if you want them to click on your ad and buy anything.

Take a look at the following metrics that helps us decode Google ads targeting.


Targeting your audience through research and display networks.


Focusing on the audience on the basis of age, location, devices, and gender.

Custom intent

Picking up keywords that related well with the target audience having similar intent.


Revealing ads to people with a history of searching for products similar to what is being promoted


Retargeting the people who have seen your ad in the past but not resulted in sales

A/B Testing of Ad Copies & Design

After sharpening the targeting of your ad campaign, the next thing you should work on is strengthening your ad copy and design. This step may include different elements like:

The Ad Offer
The ad offer

Try them out against something different if any of these elements are detracting from the effectiveness of your advertisement. The most crucial lesson to learn is that you should only make one adjustment at a time. The only way to determine if that was the problem is to do it.

For instance, if you see that you’re receiving a lot of impressions but not many clicks, you may want to tweak the title since it isn’t compelling enough to attract people to click. If you discover that you’re receiving plenty of clicks but few conversions, your offer might not be pertinent enough.

This is where dynamic ads emerge as the most sought-after option among advertisers as they fetch content straight from your website to heighten the relevancy of your ad headline and description. This tends to lessen the hassle associated with preparing the ad copy and it is recommended to once try this mode of creating a custom ad.

Updating negative keywords

The next thing to do is to churn out negative keywords that refer to keywords that you don’t want to show your ad for. There could be numerous reasons behind this approach but among them, the major one is that you allow Google to take decisions on your behalf. If yes, you can choose to go with negative keywords that include competitors, brands, and other terms that are not likely to result in a conversion.

To incorporate such keywords, visit the Google ads campaign manager, choose keywords, negatives, and choose the keywords that you want to include in your ad group.

Landing Page Optimization

Though most Google ad campaigns revolve around the SERPs, one shouldn’t forget to optimize the landing page. In many cases, advertisers get impressions and clicks on their ads but they don’t convert. One major issue behind this is an unoptimized landing page. It is important to consider this aspect of Google ad management as if Google finds it, it would lower your ad’s position due to decrease ad relevance.

When it comes to optimizing the landing page, all underlying elements need to be considered such as the ad headline, page structure, the position of buttons, CTA, and calls to action. To do this, one proven way is to do A/B testing.

Here are some elements We consider to build a strong landing page

When it comes to improving your landing pages, can take a lot of effort and resources. You normally require a graphic designer, a developer, other IT resources, and a hosting environment to do the work properly. Given the abundance of possible bottlenecks, a lot of AdWords advertisers wind up sending PPC traffic to their home page, which is a big no-no for conversion rate optimization.

If you discover that your ad doesn’t have sufficient CTA buttons on the landing page, prepare a duplicate page and include a few more CTAs to check the results. The best way to do this is to use a landing page building and optimization tool like or Unbounce. For A/B testing, convert is awesome as it provides useful tips on how to enhance the performance of your landing page.

Analyze Switching To Automated Bidding

In regard to bidding in Google ads, there are two options to proceed with – manual and automated bidding.

Automated bidding can be defined as a bidding strategy for Google Ads which is meant to optimize results given the underlying campaign objectives. In this type of bidding, Google itself decides the bid amount given the probability of the click or conversion on your ad. It is done by analyzing the user’s device, exact time, operating system, location, and demographics.

Google relies on portfolio bid methods for all of its automated bid strategies (a self-driven, goal-driven bid strategy that groups multiple campaigns, ad groups, and keywords). As a result, marketers are free to use their preferred approach with each of their campaigns, ad groups, and keywords. Some are accessible as common tactics (an ad strategy that can be used in single campaigns).

There are essentially 7 types of automated bidding tactics.

1. Increase ad clicks

Increase Ad Clicks

Source: –

Increasing website traffic is the goal of the Maximize Clicks approach. The tactic automatically places bids to assist you to get the most clicks for your money. The approach is offered as a portfolio bid strategy spanning many campaigns, ad groups, and keywords or as a conventional strategy in a single campaign.

2. Target outranking share

Target Outranking Share

Source: –

You can select the domain of another advertiser that you wish to outrank in ad position and how frequently with Target Outranking Share. Google will then set your search bids automatically to support achieving that goal. Only the portfolio bid technique is offered for Target Outranking Share.

3. Target search page location

Target Search Page Location

Source: –

In order to maximize the likelihood that your ad will show up on the first page of a Google search or in one of the top ad positions, Target Search Page Location automatically sets bids. On the Search Network, it is only accessible as a portfolio bid strategy.

4. Target cost-per-acquisition (CPA)

Target Cost-Per-Acquisition (CPA)

Source: –

More control over your automatic bidding is possible with Target CPA. Google uses the tactic to establish Search or Display bids automatically so that you may obtain as many conversions as you can at the desired cost-per-acquisition that you have specified (CPA). Some conversions could cost more or less than what you were hoping for.

5. Optimized cost-per-click (CPC)

Optimized Cost-Per-Click (CPC)

Source: –

In order to assist you to increase conversions while attempting to maintain the same cost per conversion, Google will automatically modify your manual bids when you use ECPC. When employing Manual CPC bidding or as a portfolio bid strategy, ECPC is an optional feature.

6. Maximize return on ad spend (ROAS)

Maximize Return On Ad Spend (ROAS)

Source: –

Your bids are automatically adjusted by Target ROAS to assist you maximise conversion value at the specified ROAS (the average value you receive in turn for every dollar you spend on ads). Some conversions could return more or less than what you expected. Both a portfolio bid strategy and a typical campaign bid strategy are offered that use target ROAS.

7. Optimize conversions

Optimize Conversions

Source: –

This tactic automatically places bids to maximize conversions for your campaigns without exceeding your budget. Google optimizes for a larger volume of conversions using this tactic. Maximize Conversions is a normal campaign strategy that is offered, although it is not a portfolio bid strategy.

On the other hand, if you choose to go with manual bidding, you would have to handle his keyword bids on the Google ads platform. One major advantage of choosing manual bidding is that it lends more control to advertisers on how they want to set up their ads.

In general, advertisers and businesses count on experience, instinct, and study of historic keyword performance data to make their decisions. This process is quite complex and asks for a high level of patience, time, and PPC knowhow to ensure a good return on investment (ROI).

Stay away from common Google Ad mistakes

Last but not the least, try to avoid committing common Google ad mistakes that can hamper your ad’s performance. These mistakes are listed below:

Keyword match is not a foreign term. Things like a broad match, exact match, and phrase match are pretty common in Google ads management. If you choose the wrong keyword match, it would be difficult for your ad to target your audience.

Choosing An Inappropriate Keyword Match

Source: – WordStream

For instance, a wide match will show your advertisement when a user searches for a term that is similar to your target phrase. When you’re first exploring and accumulating data, this may work well. You wouldn’t want to utilize “precise match” if you don’t have a lot of knowledge about your audience since you wouldn’t have the statistics to support it.

Unprofessional Ad Copy

Unprofessional ad copy

This is undoubtedly the most important aspect to consider while setting up your Google ad campaign. If you master the art of great copywriting, getting conversions on your ad won’t be a big issue as long as your ad match, audience, and everything else is in place. Get to know the maximum character limits for headlines and descriptions and make the best use of the same.

Improper Clear Margins

Improper clear margins

When it comes to setting up a bid amount for your Google ads, it is entirely up to you how to spend the available amount to reap the benefits. If you think that you don’t have the proper information to move forward, one key thing to keep in mind is to avoid spending excessively on ads and adjust things accordingly to gain the best returns.television. Furthermore, advertising on YouTube is as simple as linking your AdWords account.

Benefits of Hiring EI Techno for Google ads management services

EI Techno is a leading digital marketing agency that provides Google ads management services. With years of experience in managing Google ads, EI Techno has the expertise and knowledge to help you get the most out of your Google ads campaigns.

Here are some of the benefits of hiring EI Techno for Google ads management services:

#1 Experienced team

EI Techno has a team of experienced and certified Google ads professionals who can help you maximize your campaign performance.

#2 Comprehensive services

EI Techno offers a full suite of Google ads management services, from campaign planning and setup to ongoing optimization and reporting.

Proven Results

#3 Proven results

EI Techno has a proven track record of success in managing Google ads campaigns for a wide range of businesses. We can help you create an effective campaign that will reach your target audience and help you achieve your marketing goals.

#4 Flexible pricing

EI Techno offers flexible pricing options that fit your budget and needs.

Regular Tracking

#5 Regular Tracking & Adjustments

EI Techno also help you track your campaign results and make necessary adjustments to ensure that you are getting the most out of your investment

How Much Should You Invest In Monthly Google ads Services?

The actual cost you choose to spend on Google ads depends on a lot of factors. In general, advertisers spend as little as 10000 INR or more than 2,00000 INR. The actual amount depends on your campaign objectives, demographics, search volume, and industrial sector.

The amount to spend on Google Ads to accomplish that objective is similarly important if the target to develop leads is significantly bigger than the present results.

Knowing how much it will cost you to acquire visitors is the next stage in evaluating the Google Ads budget required to achieve your objective. We’re basing our estimate of this cost for Google Ads (previously Google AdWords) on the cost per click for keywords that we can locate in the Google Ads Keyword Planner.

The average cost per click (CPC), according to a simple search using the Google Keyword Tool, is likely to be around $5 for pertinent searches. If you want to promote your business on Google Search Network, PPC is an affordable and viable option as advertisers may need to spend $1 – $2 per click.

How to Hire the best Google ads management company In UK-USA?

So far, you are quite aware of the complexity and elements associated with Google ads management. Keeping them in mind, it is always a great idea to hire a Google ads campaign management company that can handle each & every aspect of your Google ads. But it is important to choose the best Google ads agency to get the best outcomes in terms of better audience reach, lesser campaign cost, smoother campaign process, and more.

So, here is how to choose the best Google ads campaign management company.

  1. Determine your campaign objectives – One of the most crucial factors to take into account when choosing a digital ad agency is your main campaign objective. Some companies want more website visitors, while others want to expand their clientele, and yet others want more leads, sales, or brand recognition. Make sure the digital marketing agency you choose is aware of your needs in order for them to provide the greatest outcomes.
  2. Define a budget – The next thing to consider is the amount you are willing to spend on your ad campaign. Staying clear on this would help you choose an ad agency that can make the best use of the same. The best part of Google ads management is that you can pause your campaign anytime and resume it basis the analysis done by the agency.
  3. Choose an experienced company – In any industry, experience is irreplaceable. It takes practise to understand how a Google ad campaign’s algorithm works. A firm with experience in several advertising campaigns is more knowledgeable than a new company. They know what’s wrong and how to improve the ad for better outcomes.
  4. Check their certification – You are investing your hard-earned money in PPC marketing because it is a paid form of advertising, thus it is critical to confirm that your PPC management business is accredited. Although the firm of your choosing may claim to have knowledge and skills, having Google Ads certification is an advantage. A certification shows commitment to PPC marketing because it requires a professional or expert to sit for the exam in order to be eligible.

What to check for when hiring a Google ads management company in UK-USA?

Below are some of the important factors to consider while hiring the best Google ads campaign management company.


Make sure that the agency has been in the business of managing google ads of their clients for long years. It simply means that the agency has enough knowledge of different types of Google ads and it has passed through various developments taken in the field of Google ads. In addition, the agency is likely to have a team of skilled and experienced ad campaign specialists who can help their clients manage their campaigns successfully.

Customer Support

Customer Support

Support for customers is crucial. No matter how wonderful your agency is, there may be occasions when you require its assistance with a specific subject or to concentrate on another facet of your company’s operations.
As a result, you need to work with a company that can offer you customer service every single day.



Pricing is undoubtedly the most important aspect to consider while hiring a Google ads campaign management agency. There are primary two charges that constitute the Google Ad charges – agency management fee and the amount that is uploaded in Google ads account.



You may get a sense of how the agency performs, is trustworthy, and collaborates by learning what former or present clients think about their work. Read over the company’s case studies and other customer evaluations and testimonials for a while.

Client Choices

Client Choices

Depending on what they can give your company, several Google ad agencies offer a variety of packages. Make sure the Google ad agency you choose has packages that are affordable and meet your requirements. Understanding each bundle is essential if you want to get the most for your money.

Reporting Capabilities

Reporting Capabilities

In order to deliver performance to you and your team in a way that meets their needs, the digital advertising firm will also employ Google Analytics and Google Data Studio. They should be able to justify the value of their findings.

But keep in mind that, beyond the data itself, what matters is the “so what?” of the data, or, more specifically, what insights your Google AdWords agency draws from the data to improve your strategy. Your PPC partner should be able to provide performance statistics along with opportunities and implications for your continuing strategy.

Your account’s ability to measure conversions from Google Ads may make or break it. How can you improve if you don’t know what’s working and what isn’t? You can determine which ads are most effective by using conversion monitoring.

With this knowledge, you may tweak your campaigns’ keywords, spending, bidding, and other elements while also applying the tactics of your more effective ads to those that require better.

Tracking Conversion in Google Ads

You must define your conversion, set up the necessary tracking tag, and select an attribution model in order to monitor conversions in Google Ads. Of course, if it were that easy, there would be no need for a whole blog entry. Before we get into the detailed procedures for this, let’s define each of those phrases so you have a clear understanding of what this all implies for your Google Ads account.

Conversions are any significant actions that viewers of your advertisement do as a result of seeing it. Every firm will have a distinct definition of what constitutes a conversion. For instance, interactions on live chat, phone calls to your company, click to particular sites, viewings of videos, form submissions, and more might all be categorized as conversion activities.

Conversion Tracking

The process of keeping track of all the completed conversion activities you link to your account and which advertisements are in charge of them is known as conversion tracking.

Attribution Modelling

It is a necessary parameter in your conversion tracking configuration that affects how your conversions are measured. An attribution model determines which ad (or ads) should be given credit for the conversion if a user interacts with more than one of your advertisements before performing a conversion action.

Google Tag

It is a piece of code that you insert into your website and serves as a “middle man” between it and your Google Ads account. Remember that this is what allows your website to accurately transmit completed activities back to your Google Ads account for the time being.

Conversion Value

It is a choice within various conversion activities that enables you to give that particular action a specific value. This may have an effect on your account’s bidding methods, such as maximum conversion value.

What do Google ads Experts do to Optimize Google ads campaigns?

Put simply, the first and foremost job of a Google ads manager is to look after each & every element of a Google ads campaign. However, the role may include a number of tasks that must be performed carefully in order to deliver better outcomes.
Let’s look at these tasks below:

Interested in Learning More About Our Google Ads Management Services in UK-USA?

Are you interested in learning more about our Google Ads management services? Our team of certified Google Ads specialists can help you create and manage your campaign, so you can focus on your business goals. We offer a free consultation to discuss your needs and objectives, and create a customized Google ads management plan to help you achieve them. Contact us today to learn more!
Frequently Asked Questions about Google Ads Management Services in UK-USA.

The goal of SEO, which is a longer-term strategy, is to increase your organic search and referral traffic by properly setting up your website and online presence. Although you don’t pay for this traffic, doing it correctly will cost you time and money.

Google AdWords is a technique to get targeted traffic to your website is using Google AdWords. It is easy to set up and generates visitors much more quickly than SEO (generally). Both are continuing expenditures, but you only have to pay for AdWords clicks when customers are eager to buy your products or services.

CTR (click-through-rate) is meant to provide the measurement of the success of an ad. To calculate CTR, the given formula can be used: CTR = number of clicks/number of impressions X 100.

Though setting up a Google AdWords campaign is a mountainous task, it asks a lot of time and effort to understand each & every aspect of Google AdWords management. For this, hiring a digital agency seems a great idea as there are domain experts sitting who have the necessary knowledge and expertise required to manage a Google AdWords campaign successfully.

Although there are several elements that play their respective role in enriching an AdWords campaign, your ad’s Quality Score is one aspect that holds immense value. This is because it helps the ad in getting more exposure among the target audience. Along with this, do ensure that your ad contains targeted keywords, a well-defined call-to-action, avoids irrelevant terms, and it should be based on Google’s guidelines.

Your main objective should be to drive traffic to your website by utilizing persuasive ad language and targeted advertising if you want to increase conversions, whether they be purchases or sign-ups. Your keywords must be pertinent to what you’re selling in order for people to find your advertising when they search for related topics.

In order to improve conversions, make sure your landing page is optimized for the advertising that directed people there. Optimize your website if necessary to make it load quickly. After that, utilizing Google’s conversion tracking is the greatest approach to optimize for improved conversion rates.

Since SEO takes both time and effort to show up a website on the top of search engine result pages, Google Ads allow businesses to promote their business there by spending more. However, there are several things that drive the performance of Google Ads. Here are some big benefits of Google Ads.

  • A large number of Google searches
  • Global and region-specific exposure
  • Huge customer base across the globe
  • Suitable for any budget
  • Easy handling of an ad campaign
  • Easy measurement of campaign success

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