Google Ads Management Services

A Certified Google Ads Marketing Company In UK-US

Are you looking for the best Google ads management services in UK-US? Ei Tech is a leading Google ads marketing company in UK-US.

We have worked with many international businesses and provided the best Google ads management services. Check our Google ads services packages now!

Google Ads Management Services

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Google Ads Management is not just setting up Google Ads and getting desired outcomes. Actually, running Google Ads successfully and effectively asks for several elements like a thorough evaluation of ads performance, trying different keyword combinations, playing with appealing copy and designs, and manipulating every aspect against key metrics to check their performance. All these elements work together to lead to an effective Google Ads campaign that can reap profitable results for months and even years if you take the right path.
According to Google Ads experts, it is worth putting effort into your Google Ads Management as this tends to perform well in the long run.

Why Should You Use Google Ads Services?

People Conduct Searches 3.5 Billion Times On Google.

Why Should You Use Google Ads Services?

When looked at from another perspective, Google provides unmatched advertising opportunities to businesses of all types and sizes due to the big-size audience available there.

If you are looking to advertise your business on Google, Google Adwords emerges as the first choice. It is also known by the name of Google Ads. Among all the advertising mediums available today to marketers, Google Adwords is an effective way to get qualitative traffic to your website whenever people search for a relevant product or service on Google.

Know how to advertise on Google. Also learn the benefits of advertising on Google.

What Does Google Adwords Mean?

Google Adwords, now called Google Ads refers to Google’s advertising system which allows marketers and businesses to advertise their products or services on, partner sites, apps, and Google’s other assets.
What Does Google Adwords Mean?

These ads appear when people search for answers on the Google search engine, watch videos on YouTube, explore apps on Google Play, discover new places on Google Maps, browse the web, and more.

If you are looking to run Google Ads, it is necessary that you first learn about their management and maintenance so as to yield better outcomes in terms of better impressions, clicks, and ultimately conversions. In the following post, we will touch on each and every aspect of Google Ads Management from Google ads setup to their management, measuring their performance, and others.

How Do Google Ads Services Work?

Google Ads is based on a pay-per-click (PPC) model. This simply means that marketers need to make a bid on a specific keyword to outperform other businesses and marketers focusing on the same keyword.

The bids made by you are called “optimum bids” which refer to the maximum amount you are ready to pay for an ad.

For instance, if you made an optimum bid of $5 and Google finds that your cost per click is $3, then you can get your ad placed! If Google finds that it’s more than $5, the ad won’t get placed.

A maximum daily budget can also be established for your advertisement. You’ll never spend more than a certain amount every day on that advertisement, which will help you determine the appropriate budget for your digital advertising campaign.

There are three bid options for marketers:

Cost-Per-Click (CPC)

Cost-per-click (CPC)

The amount that is paid when a user clicks on the ad.

Cost-Per-Mille (CPM)

Cost-per-mille (CPM)

The amount that is paid per 1000 ad impressions.

Cost-Per-Engagement (CPE)

Cost-per-engagement (CPE)

The amount that is paid when a user carries out a specific action on your ad (register for a list, watch a video, etc).

Google then picks the bid amount and combines it with an evaluation of your ad known as Quality Score. The score ranges between 1 and 10 with 10 being the highest. The better your score, the better rank it will get and the lesser money you spend on conversion.

Do note that your quality score and the bid amount define the Ad Rank which refers to the position your Google ad will come in the search results page (SERP).

When a visitor sees the advertisement and clicks on the same, the marketer or businessman pays a small charge which is why it is known as pay-per-click.

Different Types Of

There are different types of ad formats supported by Google to match different campaign goals. Each ad type comes with its own benefits like affordability, ease of use, message transmission and others. Below are some of the popular types of Google ads.

There are several types of campaigns available in Google search. Here are some of the most common types:

By understanding the different types of campaigns available in Google search, businesses can choose the right type of campaign to meet their specific marketing goals and reach their target audience effectively.

By understanding the different types of campaigns available in Google search, businesses can choose the right type of campaign to meet their specific marketing goals and reach their target audience effectively.

If you are looking to run your Google Ads, you need to be aware of each & every element of Google Ad Campaign which can help you get the best outcomes out of your ad campaign. Running Google Ads is not as easy as it seems. There goes a lot of time and effort on the backend like campaign setup, performance evaluation, different keyword combinations, and checking almost everything. Once managed successfully, all these elements work together to deliver desired outcomes.
Looking For Google Ads Services For Your Business Marketing?

First things first, while setting up Google Ads Campaign, make sure to define email notifications. This would help you get a note of everything that happens.

At this stage, you can define for what actions, you want to get alerts. In some cases, marketers want to receive alerts only for crucial issues.

However, if you want to keep a close watch on everything around your Google Ads, you can set the alert for every small thing related to the ad.

Tired of Poor Google Ad Performance? Unlock your Potential with our Revolutionary Google Ads Management Guide.

Our Google Ads Management Process

Google ads management is the most important part after enabling the ads in Google AdWords. There are several steps we follow to optimize Google ads campaigns for maximum results.

Monitor Google Ad Performance

One key aspect of Google Ads campaign management is to keep a check on everything happening to your ad. Put simply, it enables you to determine what’s working and what’s not.

In general, there are five important factors to consider during Google Ads Management:

Now, let’s take a deeper look at each of these metrics.

Ad Clicks

Ad Clicks

In any Google Ads campaign, it is one thing that is the basis of everything around. The wholesome objective of running Google Ads is to get clicks. A successful ad campaign means that the ad is getting clicks but when this doesn’t happen, you need to rethink your ad campaign setup and related elements.


Impressions simply refer to the no. of times your ad is viewed by visitors. The more impressions your ad gets, the more likely it is to get clicks. One proven way to boost your ad impressions is to hike up your ad campaign budget. This tends to give your ad more visibility on Google. Though the amount your spend has a role to play in this, it is also important to focus on your ad quality and relevance.

Google won’t display your ad highly enough if it determines that your audience isn’t relevant, which will result in low impressions and subpar performance.




This is a no-brainer. It simply refers to the amount marketers spend on Google Ads. Technically, it is defined as “cost per click,” or CPC.

To ensure easy Google Ads management, advertisers usually measure it as the amount they need to spend on getting a single click. Determining this amount is not easy as there are several aspects that play a considerable role like the ad rank, its quality score, and the submitted bid. The bid refers to the maximum amount you are ready to pack to get one click. Your ad quality score determines the relevancy of your ad, chosen keywords, and landing page. The ad rank means the value allotted by Google to ad which ascertains where the ad will be placed.


When a visitor takes the desired action on your landing page or website rather than the search engine results page, this is referred to as a conversion.

An example of a conversion would be if you were running an ad for an online store and wanted people to see the ad, click it, and then purchase a suit from your landing page


Click-Through Rate

Click-Through Rate

The click-through rate (CTR) of an ad is said to be the best metric to check its relevancy. It also helps advertisers in determining whether the running ads are echoing with the target audience in a seamless manner. A Google ad with a high CTR means the ad is getting exposed to a number of people, getting clicked, and eventually converting into a sale.

If you have been noticing that your ad is getting numerous impressions or clicks but not getting converted, this simply refers that there is no issue with the ad copy but the products or services being sold are not perfectly aligned with the ad. One way to understand CTR is through your ad’s impressions and clicks. Look at the following formula:

CTR = number of clicks/number of impressions x 100

In most cases, CTR stays at five percent but there is no restriction on the same as many advertisers have got much better results even with a lower click-through rate.

Cost-per-conversion (CPA)

It refers to the average amount the advertiser is shelling out per conversion on the ad.

Return on ad spend (ROÄS)

ROAS is crucial for quantitatively assessing the effectiveness of advertising campaigns and how they affect an online retailer’s bottom line. Insights from ROAS across all campaigns guide future spending, strategy, and overall marketing direction when combined with client lifetime value. Advertisers may decide where to invest their advertising budgets and how to increase efficiency by keeping a close eye on ROAS.

Ad Targeting

Targeting is a critical element in all forms of digital marketing. If you don’t already have a well-developed buyer persona created, you should start there in order to comprehend the buying intent of your audience.

What desires does your ideal client have? How do they appear? Who lives there? What kind of income do they earn? What do they find interesting? Why are they upset? Consider all of these factors when choosing your ad targeting since you need to understand their mindset if you want them to click on your ad and buy anything.

Take a look at the following metrics that helps us decode Google ads targeting.

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Frequently Asked Questions

When it comes to marketing on YouTube, there are a few things you need to keep in mind if you want your ads to be effective. First, you need to make sure that your target audience is actually on YouTube. A lot of people assume that everyone is on YouTube, but that’s not the case. So it’s important to do your research and make sure that your target audience is indeed using YouTube before you invest any money into advertising on the platform.

Second, you need to think about what type of ad would be most effective for reaching your target audience on YouTube. There are a few different ad formats to choose from, so it’s important to select the one that will work best for your purposes. For example, if you’re trying to reach a younger demographic, skippable in-stream ads might be a good option.

The cost of a YouTube ad campaign can vary based on your objectives and budget. However, the average cost per view for a video ad on YouTube is $0.10. This means that for every 1,000 views of your ad, you will pay $100. If you are looking to reach a large audience with your ad campaign, YouTube is a great option.

There are many benefits of using Youtube advertising. For one, Youtube ads are highly effective in reaching out to potential customers. Secondly, they are also very affordable, making them a great option for small businesses or startups. Lastly, Youtube ads offer a great way to connect with your target audience and build relationships with them.

Creating a YouTube ad is easy and only takes a few minutes! Here’s how:

  1. Go to the Google AdWords website and click “Create an Ad.”
  2. Select “Video” as your ad type.
  3. Enter your video URL and select “YouTube Video” as your source.
  4. Choose your targeting options, including who you want to see your ad (by age, gender, interests, etc.).
  5. Set your budget and bid amount. The higher you bid, the more likely your ad is to be shown.
  6. Write your ad headline and description. Make sure to include a call to action!
  7. Publish the ad.

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